In an earlier post, I have introduced Data Table as a “secret weapon” to conduct sensitivity analysis. Now let’s go one step further and look at a more advanced type of Data Table called Two-way Data Table.

As the name suggests, it offers a way to study the joint effect of TWO variable on the designated outcome in your model.

For example, in the video below about the revenue model of a pharmaceutical drug, we study the joint effect of (a) its hypothetical adoption rate and (b) its proposed price on the total revenue.

One tip in setting up the two-way Data Table: Do not forget to link your outcome variable in the upper left corner of your data table.